THEAESTHETIC: MATERIAL & CRAFT

GENA defines a new era of luxury, where streetwear aesthetics meet refined craftsmanship. Each piece is handcrafted with precision, with every bag taking up to 40 hours to complete. We work with a considered range of leathers, from crocodile to croc-embossed cowhide and vegetable-tanned embossed leather allowing different expressions of the same design language. Custom brushed metal hardware completes each piece, adding subtle contrast and structure. Every item is made with heart.