White GENA sling bag worn on a yacht deck in the Cannes harbor at golden hour

Designed with intention.

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The collection

One silhouette.
Five expressions.

Red sling bag, studio

01

Red Sling Bag

Vegetable-tanned leather

$299

Black sling bag, studio

02

Black Sling Bag

Croc-embossed cowhide

$299

Gray sling bag, studio

03

Gray Sling Bag

Vegetable-tanned leather

$299

Beige sling bag, studio

04

Beige Sling Bag

Vegetable-tanned leather

$299

White sling bag, studio

05

White Sling Bag

Vegetable-tanned leather

$299

40 hours of handwork

Built by one artisan, start to finish.

One artisan per bag

No production line. No handoffs.

Hand-selected leather

Croc-embossed cowhide and vegetable-tanned.

Hardware that holds

Custom-cast brass, seated by hand.

Beige GENA sling bag worn at a night fuel stop

The collection

Every piece. Nothing extra.

Discover
An artisan hand-stitching a croc-embossed leather panel at the workbench, brass hardware laid out beside it

The craft

40 hours in every piece.

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GENA sling bag carried across a private-jet tarmac at night

The house

Not for everyone. That's the point.

Discover

The house

40 hours.
One bag.
No shortcuts.

A new era of luxury, where streetwear instinct meets exacting craftsmanship. Hand-selected embossed leather. Custom brushed metal hardware. Every item is made with heart.

Worn, not displayed

Editorial moments,
caught in real life.

Beige GENA sling bag held out in a snowed-over cathedral square
Duomo, after midnight
GENA sling bag resting on a sports car at a late-night drive-through
The late shift
Red GENA sling bag worn on a night summit beneath a helicopter
Night summit
Black GENA sling bag worn crossbody in an F1 pit lane
Pit lane

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